Digital Prototyping

Clarissa Rosania is a fashion designer located in Bogota, Colombia. With more than twenty years of experience in the fashion and apparel design business, Clarissa’s main customer base was entirely in Bogota. Nevertheless, Clarissa had been interested in expanding her fashion designs internationally, but was not sure of which designs would be most attractive to customers in other countries. Primo Research approached Clarissa with ideas to assist her with marketing research., without having to invest effort into creating real life prototypes, and without hiring models and photographers .We created a virtual fashion show which Clarissa was able to use to gather customer input from potential clients in Panama, Dominican Republic,, Ecuador and other locations throughout Colombia as well as in Central and South America, which helped her prioritize the most attractive designs based on customer input (views/clicks).